A good "About" page clearly presents the company, its origin, the people who act, the customers it supports, its method and verifiable evidence. It should be neither an endless autobiography nor a series of slogans: each piece of information should help the visitor understand why the company exists and why they can trust it.
Start with a sentence that answers four questions: who are you, what do you propose, to whom and for what purpose? Then develop the useful story, concrete commitments, way of working and the next action to take.
Guide written by SiteQuiVend, specialist in the creation and redesign of websites and Shopify stores. Information updated in August 2026.
What is an "About" page really for?
The visitor rarely opens this page out of simple curiosity. He generally seeks to verify the existence of the company, to understand its positioning or to reassure himself before making a purchase, requesting a quote or making contact. The page must therefore extend the commercial promise without repeating it mechanically.
It humanizes
It shows who works behind the site, who makes decisions and who will respond to the customer.
She clarifies
It summarizes the activity, the audiences supported and the way in which the company stands out.
She reassures
It provides controllable facts: experience, location, method, achievements, certifications or real commitments.
She directs
It leads to a service, achievements, a store or a form, depending on the reader's intention.
The recommended structure, block by block
An immediate presentation
A specific sentence: "We help [public] [concrete result] through [offer or method]." Avoid general formulas like "passion, quality and innovation" without explanation.
The Company Face
Introduce the founder, team or actual contacts. Indicate their role rather than a long biography unrelated to the client's needs.
The origin of the project
Explain the finding, problem or experience that gave rise to the business. Keep only the steps useful for the current positioning.
The working method
Describe in a few steps what happens after an order or contact. A visible method reduces uncertainty.
Concrete commitments
Replace abstract values with observable behaviors: detailed quote, identified contact, origin communicated, check before delivery or announced response time.
The evidence and the next step
Add links to achievements, authentic reviews, legal information or services, then a single main call to action.
How to tell your story without losing the reader?
A business story works when it explains a current decision. The reader does not need to know each past year; he must understand the starting point, the problem observed, the response constructed and how this response benefits customers today.
| Weak formulation | More useful wording | Why |
|---|---|---|
| "We’ve been passionate forever." | "After we noticed [specific problem], we created [solution] for [public]." | The second sentence gives context and purpose. |
| "We put the customer at the center." | "Each project is monitored by an identified contact, from brief to validation." | Commitment becomes verifiable. |
| "We are experts and leaders." | "We have been working on [specialty] since [verifiable duration] and presenting our achievements." | The reader can control the evidence. |
| "Our quality is exceptional." | "Here are our selection, control and validation criteria." | Quality is based on a process, not an adjective. |
What evidence should we add without exaggerating?
Proof must be true, understandable and related to the subject. Don't add a spectacular number if you can't explain what it measures. A small business can inspire confidence without displaying a fictitious team, prestigious address, or undocumented business results.
Evidence of existence
- consistent identity and contact details;
- address or actual area of intervention;
- accessible legal notices;
- current photo of the premises or team.
Proof of competence
- verifiable years of experience;
- clearly delineated specialization;
- contextualized achievements;
- exact training or certifications.
Proof of method
- project or manufacturing stages;
- control criteria;
- announced deadlines and limits;
- tracking or support conditions.
Social evidence
- authentic and dated reviews;
- name or context with permission;
- links to real projects;
- clear distinction between demo and client.
To explore this point further, see the guide on authentic customer reviews and the one dedicated to the credibility of a Shopify store.
What visuals should I use on an "About" page?
Favor images that prove or explain: natural professional portrait, real team, workshop, office, shop, work stages, products in preparation or context of intervention. An imperfect but authentic photograph is often more credible than an image bank showing a team that does not exist.
On mobile, alternate short texts and light visuals. Avoid a portrait occupying the entire first screen before the activity is understood. Each image must have a descriptive alt tag and not contain a single copy of important information.
Real example: how SiteQuiVend presents itself
La sitequivend "About" page starts with a direct presentation of Geoffrey and the activity: creation, redesign and optimization of professional sites and Shopify stores. It indicates more than 12 years of digital experience, support for French-speaking projects between Bangkok and Europe and direct monitoring without an intermediary.
The story then serves the positioning: SiteQuiVend was born from the observation that many sites poorly present an offer that is nevertheless valid. Commitments are translated into actions - choices explained simply, price announced before the work and adjustments included in the scope of the quote - then the method is detailed in four steps: understand, frame, carry out and validate.
This example is not a copy-for-copy model. It shows how to connect a real journey to a promise, method and verifiable services.
Errors that weaken the page
Talk only about yourself
Connect each element of the journey to the concrete interest of the customer. The story explains the way of working; it must not divert from the offer.
Invent an appearance of grandeur
Don't say "our team" if the client is interacting with just one person. Direct support can be a real advantage.
Accumulate values
Three commitments explained with examples are better than ten words placed in icons.
Forget the rest of the journey
End with the most logical action: discover the services, consult the achievements, visit the store or request a quote.
Which service should I choose to create or improve this page?
| Situation | Main need | Adapted solution |
|---|---|---|
| Site does not exist yet | Build the presentation with the entire course | Creation of a professional site |
| The site exists, but seems generic | Review structure, design, evidence and consistency | Redesign or improvement depending on the scale of the project |
| The texts are ready | Create and integrate a page consistent with the site | Creating a web page template |
| The page is already online | Quickly identify priorities | Free mini-audit with three recommendations |
SiteQuiVend can structure, design and integrate the page within the validated scope. The contents, photos, proofs and authorizations must correspond to the reality of the company. A complete search or writing not initially planned may require a specific quote.
Checklist of a convincing "About" page
FAQ on the "About" page
What length should you plan for an "About" page?
There is no mandatory length. A page of 500 to 1,000 words may be sufficient if it clearly presents the activity, useful story, people, method, evidence and next step.
Should we tell the whole story of the company?
No. Select the steps that explain positioning, expertise or current way of working. An exhaustive timeline may dilute the message.
Can we write "we" when working alone?
Better to remain transparent. The "I" values direct contact. The "we" can designate the company, but should not lead one to believe in a non-existent team.
Should I display a photo of the founder?
It's not obligatory, but a current and professional portrait can humanize the relationship. It must remain consistent with the brand image and the role actually played.
What figures can we highlight?
Only verifiable and well-defined figures: years of experience, number of projects, area covered or actual response time. Avoid data that is ambiguous or impossible to document.
Can an "About" page help SEO?
It can strengthen understanding of the company and its internal network, but it must first reassure the reader. It does not replace service pages designed for specific business searches.
Where to place the link to the page?
The main menu or footer are the usual locations. On a service site, visible access to the menu can be useful before requesting a quote.
How often should it be updated?
Review it when a contact, service, location, method, proof or commitment changes. An annual check also allows you to delete information that has become obsolete.
Introduce a real business, not an advertising character
The most compelling "About" page isn’t necessarily the most spectacular. It is precise, human and consistent with what the customer will experience next. Present your activity immediately, tell only the useful story, show controllable evidence and guide the reader to appropriate action.
